WEBINAR RECAP: YOUR ORDER IS READY- ARE YOU?
Our live webinar, Your Order’s Ready—Are you?, continues our hotel-focused discussion that began in our last webinar, It’s more than FOMO. Why you need mobile payment tech in your Hotel. In this webinar we discuss how hotels can use technology to ensure they are ready to serve guests when the guests are ready to order or pay. Here’s the top 3 takeaways from the latest webinar but, if you would like to just get right to it and watch the whole 30-minute discussion HERE.
Takeaway #1: Missing opportunities is missing revenue
Mobile payment tech gives your guests one more way to order when they are ready to order. Think of those guests that want to order the last round of drinks in the hotel bar but can’t find a server and the moment passes, or the guest waking up a little behind schedule and would get breakfast if they could order ahead and pick it up on their way out—there’s a multitude of scenarios for each individual guest where having the option to use their smartphone would allow the hotel to fulfil those service opportunities.
For Hotels and resorts, this idea of missed opportunities goes beyond even these service moments. With order & pay technology a hotel or resort could potentially open up entirely new revenue centers or re-open centers. Think about poolside service, as a simple example. With order & pay tech, servers are only needed to deliver orders, not to be constantly around to take orders (or even payment) since the guest initiates the order on their own device. Or, think about room service. Many hotels have to limit or close room service due to lack of staff. This has the potential to open new revenue opportunities since order & pay tech like Ready can be active anywhere you can map your point of sale.
Takeaway #2: Think like a grocery store
Grocery stores have really found the sweet spot by using technology to give their customers the service they want, the way they want it, when they want it. If you want groceries from most major chains, you have 4 different ways to interact with the store. You can pay at a cashier and have a nice chat, you can pay at a self-checkout if you’re in a bit of a rush, you can order from home and pick up at store if you’d rather not walk the grocery aisles, or you can order from home and have groceries delivered if you don’t even feel like heading out. The key here is that it’s up to the customer how they interact with the grocery store.
The same is true with order & pay technology. It’s simply another way for guests to interact with your hotel, which means your hotel is providing better service by simply providing more choice.
Takeaway #3: Close the response gap & differentiate your brand
In just about every industry, brands are working to deliver what customers want faster and from more places. In the modern world better service is almost always faster or on-demand service to meet customer expectations for faster and better service The time it takes a customer to either place an order they want, or get what they ordered, is called the response gap—it’s that gap in time the customer must wait. Virtually every industry is trying to close that gap. Amazon will bring you your delivery the next day. Netflix brought shows and movies that play whenever you want. Even grocery stores (see Takeaway #2 above) have found ways to close the response gap.
Hotels and resorts also need to close their response gaps to improve their guest service. Usually brands in other industries utilize technology to close the response gap and it’s no different for hotels and resorts—order & pay technology is a great way to give guests the type of immediate response service they’re used to. Give guests the power to order when they want and pay when they want and your hotel or resort takes a big step toward closing the response gap, providing better, more modern service, and differentiating itself from competitors that aren’t modernizing.
Check out the entire 30-minute webinar with hosts Navi Mand, Senior Enterprise Sales Executive at Ready, Spencer Michiel, Partnership Manager at Ready, and Brett McFall, National Sales Manager at NCBP. Watch the Recap HERE.
If you want to find out more about how Ready’s order & pay hospitality, entertainment and restaurant tech can help your brand increase revenue and improve customer experiences, please get in touch with our team today.
About Ready
Ready partners with innovative restaurant, foodservice, and hospitality brands to create frictionless order & pay experiences that WOW guests.
Our mobile-first flexible order & pay software platform empowers guests with more choice, boosts revenue, and connects brands directly with customers.
We are a company of food lovers whose goal is to make guests, servers, and operators say, "Why hasn't it always been like this?"
Our clients are Restaurants, Hotels, Stadiums, Venues, and anywhere food or drinks are served.
Ready to order. Ready to pay. Ready when you are.