Top 5 Misconceptions about QR Order & Pay Tech
At Ready we’ve been wowing customers and guests by bringing great order & pay technology to restaurants, hotels and resorts, and stadiums and venues for years. With the introduction of technology or new ways of doing things, there’s always going to be questions and misconceptions about what order & pay technology really means for individual businesses and the hospitality industry as a whole.
Here’s the top 5 questions we get here at Ready that show the misconceptions or myths around order & pay technology, plus the answers to set the record straight.
With an order & pay solution, the server isn’t always there to take payment, so does that mean servers don’t get tips?
This one is definitely no. We can understand why someone might think that, but the numbers make it clear that tips actually increase and, when you think about it, it makes perfect sense. The server empowers the guest to pay when they want through an order & pay solution like Ready. When guests are able to pay without waiting, they generally tip higher, because the service is better. In fact, Ready sees a 15.06% average increase in tips, based on our top 5 customer brands.
What about dine and dashers? Isn’t there more potential for guests to leave without paying?
We understand the concern, but we’ve found that there is no increase in dining and dash events across the entire Ready restaurant network. This makes sense because if people are going to dash, they plan to do it in advance of their meal, or they do it because they can’t find a server to pay when they are in a rush – and that’s definitely not a problem with Ready.
Don’t guests hate QR codes and digital menus?
We find a lot of mixed reactions to QR and digital menus. Some people love digital menus, especially younger demographics, but we feel that it really comes down to the experience behind the QR code. If the experience is bad, we’d hate QR codes too. If the experience is excellent then QR codes enhance the guest experience. So, when you’re looking for an order & pay solution look for one that offers interactive, customizable, easy to read, well-designed menus. Just like the ones we create at Ready.
Also, a lot of people don’t know that the QR code itself can be put into an attractive “target” stand that complements the table and the brand. That’s what we do at Ready, plus we offer NFC technology that allows guests to tap instead of scanning a QR.
Do order & pay platforms replace servers?
At Ready, we love servers, and we know they are an essential part of the hospitality industry. They are essentially the face of the brand to the guest and are a key part of the guest’s great experience. These days, many restaurants are struggling to find staff resulting in increased workloads for the existing servers, and operators face significant challenges keeping their restaurants operating efficiently. That hurts everybody. Ready operates like a server assistant, enabling servers to handle larger zones and ensuring guests have everything they need. By removing many of the transactional functions like taking orders and payments, Ready actually helps take the load off of servers and servers typically earn even higher tips because they are able to provide more options and better service.
Is it complicated to set up and use? Will I have to overhaul my tech stack? Will it work with my point of sale (POS) system?
The short answer: it shouldn’t be. When you’re looking for an order & pay tech partner, this should be one of the top questions on your list. If it is difficult, then look for a different option. At Ready, we work hard to make it as easy as possible. With Ready there is no additional hardware required. We integrate with the most popular point of sale systems and payment technologies and we help onboard staff to ensure your people know how it works. We even have a product that doesn’t even require integration to any system. It’s ideal for smaller food and drink businesses like brew pubs or for establishments that want to get up and running quickly.
If you want to find out more about how Ready’s order & pay hospitality, entertainment and restaurant tech can help your brand increase revenue and improve customer experiences, please get in touch with our team today.
If you want to find out more about how Ready’s order & pay hospitality, entertainment and restaurant tech can help your brand increase revenue and improve customer experiences, please get in touch with our team today.
About Ready
Ready partners with innovative restaurant, foodservice, and hospitality brands to create frictionless order & pay experiences that WOW guests.
Our mobile-first flexible order & pay software platform empowers guests with more choice, boosts revenue, and connects brands directly with customers.
We are a company of food lovers whose goal is to make guests, servers, and operators say, "Why hasn't it always been like this?"
Our clients are Restaurants, Hotels, Stadiums, Venues, and anywhere food or drinks are served.
Ready to order. Ready to pay. Ready when you are.