ABOUT 

A Twist on Traditional Italian Cuisine

Tomatina, a subsidiary of Syfy Enterprises, is known for their modern and fresh interpretations of traditional Italian recipes that are becoming as legendary as their creator, Executive Chef Rogelio Jacinto.

Operating in the Bay area of San Francisco, at 8 locations, Tomatina offers fresh local produce, seasonal ingredients, and their famous pizza and signature piadine, made from scratch in open-air kitchens.

CHALLENGE

Tomatina recognized the current challenges of labor shortages and rising costs facing the foodservice industry early.

They wanted a solution and strategy that would not only mitigate those challenges, but a way to use technology to improve even under these difficult circumstances by focusing on operational efficiency to lessen the workload on servers and on great customer experiences to continue to drive guest loyalty and brand awareness.

 SOLUTION

Using Ready, Tomatina re-engineered their entire service flow from a traditional menu to utilize a digital menu with order & pay for table experiences.

Tomatina chose Ready as their solution because it was cost effective and no hardware was needed. Tomatina was impressed by Ready's open tab feature and the superior guest experience overall.

A combination of high guest adoption rates (89% in some locations) and a management team focused on a long term, robust digital transformation strategy have meant that Tomatina is seeing the full scope of the value Ready brings. As part of the implementation strategy, Tomatina focused heavily on staff training, communicating a clear value proposition to staff and ensuring server engagement across all the properties.

Since implementing Ready, Tomatina has seen an average revenue increase of 29% across all their locations and have seen table turns slashed by 30+ minutes, average order value increased by $11, and up to 60% of payments are processed by Ready during peak hours. This brings efficiency to the service flow, and takes the pressure off servers so they can focus on more important touchpoints that enhance the guest experience.

Additionally, one or more of the Tomatina locations are continuously in the top 5 performing locations in terms of Ready usage (orders paid with Ready vs non-Ready).

Tips

Ready transactions consistently receive +2.5% higher tips than traditional payments across all eight locations and the average cheque size has increased 20%. And in the current climate of labor shortages, this is a great incentive for Tomatina staff. A combination of high guest satisfaction and the ability to cover more tables per server have been the key driver of this result.

Are you making them wait?

“Ready has helped us customize and improve our service and customers have embraced the contactless experience.”

— Patrick La Cava, EVP Operations

If you want to find out more about how Ready’s order & pay hospitality, entertainment and restaurant tech can help your brand increase revenue and improve customer experiences, just like it did for Tomatina, please get in touch with our team today.