EARLS KITCHEN + BAR CASE STUDY
COMPANY Profile
Premium Casual Dining
With their mission of delivering an engaging experience to every guest, Earls is a stellar North American full-service restaurant chain.
Founded in 1982 by father-son duo Bus and Stan Earl Fuller, Earls has been built on the foundation of family since day one. Now 68 locations spread across North America, that close-knit feeling is still evident in the company today.
how DID we do it
Ready Implementation
Earls was one of the early movers during the COVID-19 pandemic to adopt the full scope of Ready products to innovate not only without compromising the guest experience, but by elevating it.
Key to our partnership was the commitment to coupling award winning and intuitive UX with a look and feel that’s 100% Earls.
From the bespoke digital menus and checks, through to the flexible nature of the deployment - at the heart of everything was a drive to provide true hospitality that felt as friendly and warm as traditional service - minus the unnecessary touch points that could put guests and staff at risk.
Ready Benefits
high impact digital touchpoints
Physical + Digital
At the core of delivering a positive experience for the guest is the ability to create a network of touchpoints aligned with Earls cleverly defined brand promise.
The strongest touchpoints that leave the deepest impressions are in the physical environments where they already excelled, but partnering with Ready allowed them to extend their brand into the digital world, and into the hands of their guests.
Digital menus
Adaptive + Interactive
In 2020 Earls pivoted to remove paper menus in favour of digital ones that guests accessed via table QR codes. At first, the safety of staff and guests was a primary motive, however longer term Earls recognized that digital menus offer a whole new dimension of interaction.
Far from the more ubiquitous PDF digital menus, we created a fully interactive and time based digital menu that can be updated and customized by the venue. From featured photo galleries for popular items, badges and tags for menu categories and dietary information, item search functionality and the ability to suggest items to capture guest impulse - this digital menu is truly best-in-class. And guests agree. In 2021 alone, on average, more than 650,000 menus were viewed monthly, bringing total views for the year to 8 million.
the bottom line
More Tables Turned + More Spend
Through the company-wide rollout of adaptive digital menus, ordering and pay at table, Earls has increased AOV by $13(+22%) per order. Tables are also turning faster, 8 minutes on average, and as much as 15 mins in the best performing locations. As the industry grapples with crippling labor shortages, these boosts to the bottom line and operational efficiency for floor staff have provided some welcome relief.
the guest response
Direct Guest Feedback
15,000 feedback scores and over 1,700 written comments from Earls guests that can be traced back to any given location, time, order, involved server. This is actionable experience data that combined with POS operational data clearly indicates needed adjustments.
“Ready and Earls have truly embraced a partnership which has resulted in a win-win for both of us.”
Learn more about how Ready helps improve all around operations metrics
or reach out to us for a demo and more information